Ali is a south Florida native who grew up with a love for all things pop culture, entertainment and travel. She went to college at Indiana University in Bloomington, IN (Go Hoosiers!) and studied Telecommunications Industry and Management. After graduating, she moved to Los Angeles where she worked in the entertainment field. She did digital marketing with an entertainment focus and PR for talk shows such as Dr. Phil and The Doctors and had several celebrity clients as well. She also spent several years working in the mens fashion industry.