Worth International Media

FOR IMMEDIATE RELEASE

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Savannah Sharma
PR Manager
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305-828-0123 ext. 135

 

ANDREA SPER RETURNS TO WORTH INTERNATIONAL MEDIA AS DIRECTOR OF MARKETING

Adrea SperFlorida – November 18th — Worth International Media is pleased to announce the return of Andrea Sper as Director of Marketing. Andrea, a highly accomplished marketing professional and former Marketing Director at Worth, brings with her an impressive background in brand visibility, engagement, and demand generation across diverse industries.

A graduate of Barnard College, Andrea began her career in publishing in New York City, followed by a successful tenure at rbb Communications in Miami, where she honed her skills in media relations and digital strategy. Her deep-seated passion for travel led her to Palace Resorts, where she developed award-winning campaigns for the Meetings and Incentives (MICE) sector. Andrea initially joined Worth International Media as Marketing Director, where she effectively merged her interests in publishing, travel, and the MICE industry to elevate Worth’s brands. After nearly four years away, including a period in the tech industry refining her demand generation expertise, Andrea returns to Worth with fresh energy and a strategic vision.

As Director of Marketing, Andrea will lead efforts to enhance Worth’s brand presence and drive impactful marketing initiatives across all its major brands, including Prevue Meetings and Incentives, Recommend Magazine, Undiscovered Florida/Custom Publishing and Worth Events. Additionally, she will spearhead custom publishing projects and oversee corporate marketing and public relations strategies to position Worth at the forefront of industry innovation.

“We are delighted to welcome Andrea back to Worth,” said Victor Diaz-Herman, Chief Operating Officer at Worth International Media. “Her unique blend of experience in media and travel is perfectly aligned with our goals for growth and innovation, and we look forward to the transformative impact she will bring.”

Andrea’s return marks an exciting chapter for Worth International Media as the company continues to expand its influence in the MICE and travel publishing industries.

“I am thrilled to be back at Worth International, a company that stands out for its rich legacy of quality and innovative spirit,” exclaimed Sper. “With fresh insights and a deep commitment to excellence, I’m ready to elevate our brands and strengthen Worth’s influence in the travel and meeting industries. As we step into a new year, I look forward to building impactful, forward-thinking strategies that will drive our brands to new heights.”

Her leadership will be instrumental in driving Worth’s commitment to connecting global audiences through compelling marketing programs and strategic brand initiatives.

 

 

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ABOUT WORTH INTERNATIONAL MEDIA

Worth International Media is a premier media company specializing in publishing and events for the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. Through brands like Prevue Meetings + Incentives, Recommend Magazine, and Worth Events, Worth International Media connects professionals worldwide, delivering inspiring content and innovative solutions.

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