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WORTH INTERNATIONAL MEDIA APPOINTS LAURIE MILLIS AS MANAGING DIRECTOR
Strengthening Operational Leadership and Integrated Growth Across Worth’s Portfolio
Miami, FL — February 5, 2026 — Worth International Media today announced the appointment of Laurie Millis as Managing Director. The appointment reflects the company’s continued focus on operational excellence, integrated growth, and delivering measurable value across its media and events portfolio.
Millis brings more than 25 years of operations and revenue leadership experience to the role and has been a key member of Worth International Media’s leadership team since 2022. Most recently serving as Business Development Director, she has played a central role in driving revenue growth, strengthening advertiser and agency relationships, and developing integrated programs across Worth’s flagship brands, including Prevue Meetings + Incentives, Recommend, and Undiscovered Florida.
As Managing Director, Millis will support President and Editorial Director Laurel Herman and Chief Executive Officer Victor Diaz-Herman in overseeing strategic planning, revenue development, cross-brand integration, and operational alignment, working closely with Worth’s leadership team to support scalable growth, process optimization, and partner success across the organization.
“Laurie has been instrumental in strengthening how we operate and how we deliver for our partners,” said Victor Diaz-Herman, Chief Executive Officer of Worth International Media. “She understands our brands, our partners, and our internal teams, and she brings a thoughtful, disciplined approach to leadership. Elevating Laurie into this role allows us to continue building on the strong foundation already in place.”
Known for her collaborative, results-driven leadership style, Millis has supported the development of multi-platform advertising and marketing solutions spanning print, digital, email, events, and thought leadership. She has also worked closely with leadership on initiatives focused on operational efficiency, process refinement, and data-informed decision-making.
“I’m honored to step into the Managing Director role at Worth International Media,” said Millis. “Working alongside Laurel, Victor, and our leadership team, I look forward to continuing the progress we’ve made while supporting our partners and teams as we evolve and grow together.” Millis will remain based in Florida and will continue working closely with key partners and internal teams as she assumes her expanded responsibilities.
About Worth International Media
Worth International Media is a leading media and events company delivering innovative content and experiences to the global travel, meetings, incentives, conventions, and events (MICE) industry. Its portfolio includes the brands Recommend, Prevue Meetings + Incentives, and Undiscovered Florida, each offering distinctive editorial voices, design, and experiential storytelling. Through its Custom Publishing division, Worth also partners with organizations to elevate their brands and strengthen engagement with key audiences. With a commitment to excellence and a mission to foster global connections, Worth International Media continues to set new standards for industry professionals.
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