About me, I’ve spent 30+ years in the publishing industry, working as the group publisher for national magazines such as Shape, Men’s Fitness, Ok!, Star, First for Women, as well as Woman’s World. Just to name some of the major magazines.
As publisher, I’ve overseen the advertising sales efforts of many salespeople and directed their client interactions. Which ranged from placing advertising for national accounts within the magazines and implementing marketing programs. All interactions were ultimately on behalf of our clients where we executed and agreed upon programs both within the magazine and via retail and consumer events where client’s products had top billing.